campaign design + visual branding
Change is local.
In 2018, LA2050 launched the My LA2050 Activation Challenge, a $1 million open call for proposals that will activate 100,000 Angelenos to make LA the best place to learn, create, play, connect, and live. With digital and in-person outreach, LA2050 reached thousands of LA residents to submit their activation campaigns.
With heavy emphasis on historical photography, bold colors, and aspirational language, I created the visual brand for this year's challenge.
When Angelenos act locally, they make history.
To help inspire our prospective applicants, we looked at five movements in LA history where normal people came together to advocate for change. I created a set of five 1-minute videos to share on social media, and for a culminating celebration of the Activation Challenge.
Accompanying these videos, I created graphics for our #AwesomeAngelenos campaign, elevating significant leaders and advocates within the five featured movements.