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City of Santa Monica

Highlighted below are public campaigns with the City of Santa Monica Office of Communications.

 

visual design

Reimagining Lincoln Blvd Campaign

 Digital media for the Santa Monica Big Blue Bus

Digital media for the Santa Monica Big Blue Bus

 
 

With the City of Santa Monica team, I created digital ads for the Lincoln Boulevard Improvement Project. I illustrated social and environmental graphics to communicate the beautification of Lincoln Blvd over the coming years. 

 
 
 
 
 

Paid Sick Leave Campaign

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More paid sick leave for Santa Monica workers

With an upcoming change in policy, the City requested a creative campaign to educate workers and employers about increased paid sick leave for Santa Monica employees. 

 
 

I developed imagery around health and wellbeing to communicate this message. We also created bilingual (English and Spanish) print ads for the Metro Expo Line and the Big Blue Bus public transit system.

 
 
 
 Bilingual ads on the Santa Monica Big Blue Bus Line

Bilingual ads on the Santa Monica Big Blue Bus Line

 Bilingual ads on the Los Angeles Metro Expo Line Rail

Bilingual ads on the Los Angeles Metro Expo Line Rail

 
 

 

A new brand for the City of Santa Monica newsletter 

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The City's first official newsletter

I worked with the City to develop their first city-wide newsletter, "SaMoNews," featuring local opportunities, events, and news to their 90,000+ residents. Within their brand guidelines, I created a template and unique illustrated headers to be used in each issue.

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The City team requested iconic Santa Monica imagery to inspire the newsletter's visuals. This included palm trees, the Santa Monica Pier, and beach scenes.

 
 

This newsletter launch was accompanied by a social media campaign, featuring SaMoNews' illustrations.

 
 

In addition to developing SaMoNews, I designed a new template for the 40+ departments' email communications within the City of Santa Monica. This email template needed to be intuitive for all employees, and required an instructive, simple framework to be successfully adopted.