Reimagining Lincoln Blvd Campaign
With the City of Santa Monica team, I created digital ads for the Lincoln Boulevard Improvement Project. I illustrated social and environmental graphics to communicate the beautification of Lincoln Blvd over the coming years.
Paid Sick Leave Campaign
More paid sick leave for Santa Monica workers
With an upcoming change in policy, the City requested a creative campaign to educate workers and employers about increased paid sick leave for Santa Monica employees.
I developed imagery around health and wellbeing to communicate this message. We also created bilingual (English and Spanish) print ads for the Metro Expo Line and the Big Blue Bus public transit system.
A new brand for the City of Santa Monica newsletter
The City's first official newsletter
I worked with the City to develop their first city-wide newsletter, "SaMoNews," featuring local opportunities, events, and news to their 90,000+ residents. Within their brand guidelines, I created a template and unique illustrated headers to be used in each issue.
The City team requested iconic Santa Monica imagery to inspire the newsletter's visuals. This included palm trees, the Santa Monica Pier, and beach scenes.
This newsletter launch was accompanied by a social media campaign, featuring SaMoNews' illustrations.
In addition to developing SaMoNews, I designed a new template for the 40+ departments' email communications within the City of Santa Monica. This email template needed to be intuitive for all employees, and required an instructive, simple framework to be successfully adopted.